BAY Active is a purpose driven brand of women’s activewear and fashion made in Australia.

Our purpose largely derives from a resistance and rebellion against Fast Fashion, and is focused on demonstrating supply chain transparency as the only way forward, to shift the current mindset around what value actually means, and shine a light on the realities of the climate and social impact the fashion industry imposes. The fastness and wastefulness of the garment industry currently, is out of step with our planet’s ability to process it.  

Our collections are carefully considered, made to celebrate the feminine form in an inclusive size range of 6 - 18, embracing and imparting the dream lifestyle of effortless style, in a timeless and classic aesthetic. 

We’re dedicated to bringing a premium alternative to polyester and synthetics, AKA - petrol, oil and gas. We figure mining oil for clothing isn’t that smart or in keeping with the protection of our planet.

Our yoga and activewear fabrication is GOTS certified organic cotton, or Good Earth Cotton, milled in Melbourne and sewn in Sydney. Working toward a circular economy, our fashion collections are also produced in Sydney, made from dead stock fabrics otherwise bound for landfill. 

With a strong focus on fit, all collections are built to endure the test of time, both in style and in quality. We focus on a quality hierarchy, from the materials we source, to our Australian production team, the best in the business. 2% of the brands’ certified organic cotton basics category is now carried out in certified Fair Trade factories in India and Bangladesh, empowering women in their trade.

The industry in which we work is one of the dirtiest industries in the world -  currently, second only to the oil industry in terms of pollution. The fashion industry is also fraught with modern day slavery. We can’t see how wearing something made in slavery can be beautiful in any way. 

Our Flagship store and warehousing is located in our home town of Byron Bay.

We have a truely dedicated customer service team, delighted to assist and support every step of every purchase. We know without you, we are nothing. Thank you.